Making waves

A long-term program launched in 2010 by Wella and UNICEF in collaboration with hairstylists and clients around the world, the WELLA-UNICEF MAKING WAVES program offers the gift of education to vulnerable young people in emerging countries.

THE PROGRAM WHO WE HELP THE MENTORS JOIN THE WAVE

THE PROGRAM

At Wella, we believe the best thing you can offer a young person is a future. That's why we've partnered with UNICEF, the world's leading children organization, to bring hairdressing training, mentoring and life-skills education to vulnerable teenagers in emerging countries.

CHANGE LIVES WITH WELLA AND UNICEF


More than 31,000 young people empowered through the program.For young people in Brazil, Vietnam and Romania, life can be tough. Accessing quality education is very difficult and unemployment high. Since 2010, the program has empowered more than 31,000 vulnerable young people in Brazil, Romania and Vietnam through life-skills education and hairdressing training.

SHARING HAIRDRESSING SKILLS FOR A BETTER LIFE


Hairdressing education has been at the heart of Wella ever since its foundation in 1880. Today,Wella trains 1.7 million hairdressers every year.This is the expertise that Wella brings to the partnership. In the last five years, 6 Making Waves hairdressing training centers have been created in Brazil, Romania and Vietnam, providing vulnerable young people with hairdressing and life skills education.

BEYOND HAIRDRESSING EDUCATION


In addition to hairdressing education, the partnership offers support in other ways.In Brazil, 12 youth communication centers have been created to provide life skills training, a broad range of social and practical tools used to help vulnerable teenagers to realize their potential. In Romania, community centers and a network of social workers have been created to promote children’s rights to education, provide vulnerable teenagers with life skills and offer counselling for families. In Vietnam, hairdressing education and vocational trainings in the hospitality sector as well as capacity building projects for local NGO's in Ho Chi Minh City are supported via the program. It provides on top the opportunity for students to learn essential life and business skills to take part in community activities that will help to increase their confidence and social integration.

This program is supporting UNICEF in order to provide life skills training and hairdressing education to vulnerable young people.